Sr. Manager, Content Management
Sherwin has been with T-Mobile for five years and leads a team of marketing operations professionals focused on digital asset management, business affairs, and knowledge management. His Content Management team (CoMa) is part of T | Studios, T-Mobile’s in-house creative group, and is responsible for sourcing content and rights information from internal and external creative teams; this centralization of assets allows for maximum re-use of content. CoMa partners with creative teams to implement processes and organization, which makes creative development more time- and cost-efficient. Sherwin has worked in the field of digital asset management for over 10 years; including systems experience with MediaBin, OpenText, and Widen beginning at the Bill & Melinda Gates Foundation.