Deanna Ballew, Chief Innovation Officer, Widen


Deanna Ballew

VP of Product


Deanna joined Widen in 2004 with a focus on research and development, and has served as the company’s Chief Innovation Officer (CINO) since 2020. Her leadership has transformed Widen’s software-development operations to embrace a product-led, user-centered approach that is dedicated to solving market problems. Deanna has built cross-functional teams of software engineers, designers, researchers, data specialists, and product managers in support of innovation necessary to capture market opportunities. In her role as CINO, she guides core strategy while planning for future growth. Deanna holds degrees in computer science and English writing from Loras College, and an MBA from the University of Wisconsin-Madison.

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